Internal proof lab · SEO audit + AI install

We are taking Speedy from hidden leads to documented growth.

Speedy is our own contractor proof site. We already have the Herald SEO assessment recorded. Now we are documenting the next layer: what is broken, what ranking would mean for more roofing and remodeling jobs, and how the AI lead recovery system turns that visibility into booked estimates.

See the install map Use the UGC script
Why this matters

Ranking is the first win. Lead recovery is what turns it into money.

Before

Herald audit shows the gaps

Speedy has local pages, roofing copy, phone CTAs, and estimate forms. The audit gives us the baseline: what Google and AI search can understand, what pages can rank, and where leads are slipping.

During

Fix visibility and response

The install improves the page path, estimate capture, qualifying questions, photo requests, appointment intent, and owner notifications for every serious lead.

After

Track jobs, leads, and rankings

Playwright screenshots, ranking checks, lead logs, and UGC updates become the proof trail: from baseline to more estimate requests, more calls, and more jobs.

The business case

If Speedy ranks better, Speedy can get more jobs.

SEO money logic

One local ranking can change the month

A homeowner searching for roof repair, kitchen remodeling, bathroom remodeling, or whole-home remodeling is already problem-aware. If Speedy shows up, answers the question, and captures the estimate request fast, that traffic can become revenue.

Proof logic

We show the climb, not just the claim

The content series starts with the audit and the issues. Then it shows the fixes, the lead flow, the AI follow-up, and the actual movement in calls, forms, rankings, and booked estimate opportunities.

Install map

The system being installed on Speedy.

01

Baseline SEO assessment

Start with the recorded Herald assessment: what pages exist, what can rank, what AI search understands, what is missing, and what money is being left on the table.

02

Lead capture cleanup

Make every major CTA route to a phone call or estimate form. Every form captures service type, address/ZIP, timeline, budget range, photos, and contact details.

03

AI intake script

The assistant asks what the homeowner needs, identifies the project type, collects urgency, asks for photos, and pushes the lead toward a scheduled estimate.

04

Owner notification

The owner receives a clean summary: name, phone, project type, location, urgency, requested time, photos needed, and recommended next action.

05

Follow-up and proof

If the lead does not answer, the system follows up. Every step is captured as proof for a before/during/after content series.

Live site Baseline captured for proof.
Herald audit Recorded baseline exists.
Estimate flow Next install layer.
Case study Built from real install steps.
Homeowner demo

Estimate request scenario

A homeowner needs a kitchen or bathroom estimate after work. Instead of waiting until morning, the AI captures the details, asks for photos, explains the next step, and alerts the owner.

Contractor demo

Owner alert scenario

The owner receives a short summary and can decide whether to call immediately, send a quote intake link, or schedule an in-home visit.

UGC episode one

We are showing how a contractor site goes from zero to results.

Use this page with the recorded Herald SEO assessment: show the existing site, show the issues, explain why better rankings can mean more jobs, then show the AI lead recovery install map as the system being added.

Voiceover script

"This is my own remodeling company site, Speedy Remodeling. We already recorded the SEO assessment, and I am going to show the real issues instead of pretending everything is perfect. If this site ranks for roof repair and remodeling searches, that can turn into more phone calls, more estimate requests, and more jobs. But ranking is only half the system. The lead still has to be answered, qualified, and followed up with fast. So we are installing the same AI lead recovery system we sell: instant intake, project qualification, photo capture, owner alerts, and follow-up. I am documenting the before, during, and after so contractors can see the process from zero to results."

Shot list

  1. Open with the Herald SEO audit recording and point to the biggest issue.
  2. Show the Speedy homepage and existing phone/form path.
  3. Explain the money logic: better rankings create more estimate opportunities.
  4. Cut to this proof lab page and highlight the five install steps.
  5. End with: "This is the baseline. Next video, we install the live lead flow."